The master Project of Javier Simorra is based on the adaptation of several shops for women clothes where the DNA of the brand is transferred to the architecture. The commitment for a meticulous study of the materials, textures and details, will let us create an atmosphere where major importance is given to the garments.
Javier Simorra, benchmark of female role model, with more than 50 shops distributed around the world, is looking for a new, updated and attractive image in all shops; an image that links architecture and shop spaces with the product sold in it.
The main strategy of this Master Project is to unify the corporative image of Javier Simorra, with the purpose of having a visual guide or idol in all shops, creating light and pleasant environments in all of them.
The design is based on neutral colors, standing out the feminine character of Javier Simorra brand and at the same time enlarging the spatial feeling and lightning in the shops.
Wood is one of the most important materials in this project. Wood provides warmth and affability, while white marble and brass increase quality in the shops, giving them more character and personality.
Finally, the use of huge mirrors gives more visual perspective and enlarges the spaces, providing the shops with more room for clothes exposition.
Furniture and coat hangers have been thoroughly designed according to the type of product and to the appropriate height to be easily reached by the buyer. Their situation in the shop corresponds to strategical places in order to benefit the sales.
On the other hand, the furniture serves both as showcase and storage element and this helps to unify a simultaneous procedure of sale and management.
Facilities and lights are perfectly built into the furniture, in such a way that they remain hidden inside the wooden shelves and improve product vision.
Simorra Tiendas S.A.
Project Date / Construction Date
2013 / 2015