Javier Simorra celebrates fortieth birthday settling on Barcelona’s fashion gold mile, a new 200 sq meters flagship store on Paseo de Gracia, in front of La Pedrera, a symbol of the catalan modernism.
The project is concerned with a timeless design, opposed to a trend image linked to many fashion stores from that special site, Paseo de Gracia.
The mediterranean indoor coverings, clear & stonies, are resolved with heterogeneous textures, like La Pedrera, with silimar tonalities & colors.
A weightless second skin, made of a walnut framework, conquer the exhibition spaces and shows the set of clothing from the differents collections of the catalan brand.
The fitting rooms are maded with fluffy upholstered walls of rose velvet that protect the experience of vestment like the most comfortable shelter.
The project contains large planters of wild vegetation and black elements (lighting, railing…) that evoke the ironworks of Gaudi in his most awarded work.
Project Date / Construction Date
2018 / 2018