ARTISANRY AS A TOOL FOR AUTHENTICITY:
THE UNKNOWN ARTISAN
Including artisanry into design means making it human. Artisanry adds subtlety, strength, and value. It’s closely connected to identity and authenticity, as its origins are traceable to collective creativity. Like the Japanese said, there is no ego in artisanry. “The arts of the people” evokes notions of uniqueness, honesty and attention to detail. Being authentic is about being sincere and responsible. Craftsmanship draws on knowledge, skill and history, hence its connection to quality.
Artisanry is present in the reinvention of Cheriff’s terrazo, a technique to flooring passed through generations of forming artisan maestros. It’s a composite material consisting of chips of marble, quartz, granite and glass, and is poured in place with a cementitious binder, polymeric, or a combination of both, allowing for multiple colors, complex designs, and whimsical patterns to be constructed. Combined with the soft textile elements in white (curtains and tablecloths), an intimate atmosphere comes into being.